Use Attraction Marketing to Build an Online Business

Attraction Marketing is a simple technique that is very effective for building an online business.

The concept is simple.

Brand and promote YOU – NOT your business opportunity or network marketing company or program.

By personally branding yourself using web sites, blogs, videos and social networking such as Twitter, Facebook, Myspace and email marketing – you can attract like minded people who relate to your story.

The old method of network marketing was to advertise to strangers, direct them to a corporate managed replicated web site and hope that a sale would be generated.

Today we know this is the main reason why the vast majority of home based business owners fail to profit and leave the industry or begin to hop from program to program.

The tools of attraction marketing are simple and consist of:

1. You . Offer valuable information in the area of business and internet marketing to others to help them. Introduce tools, systems, teams and leadership that can help people build their business.

Offer value and do so with no expectation of personal gain. Provide leadership by sharing this information with others and directing them to systems and training where they can also grow and duplicate success.

2. Lead Capture page. A simple one page web site that offers a compelling offer (free information, video, training, ebook etc) and exchanges the information for the prospect’s contact information (name, email, phone number).

3. Autoresponder – Email service that allows you to deliver a targeted follow up campaign to your prospects to further build your relationship, deliver valuable that educates, invites and sells your product, service or system on autopilot for you.

4. Bio Page – A place on the internet where a prospect can “meet you” and get to know about you. People join people; they do not join products, services or programs. You can communicate your story and help build a relationship using Facebook, a blog, a web site and even YouTube.

5. A Funded Proposal – Offer a low cost product that provides value to your prospect. Usually a form of training, course or ebook sold for under $60 that provides a fast, high converting retail sale for you so you can recoup some of your marketing costs.
Attraction Marketing is a very powerful way to optimize the leverage of your home based business. It can be used to build any kind of home based business by leveraging social media, internet marketing and direct response marketing principles.

Learn More about Attraction Marketing HERE
http://extrememarketingonline.com

Check out my Internet Marketing Blog here
http://sonyaparsonsonline.com