The 10 Point Press Business Plan

1. Maximise leads, orders and profit.

2. Maximise number of leads and orders per £1,000 Press spend.

3. Minimise cost per enquiry and order.

4. Press Gross ROI ratio of x3 plus on Press spend where X2 is break even.

5. The space cost self liquidates and contributes to the next insertion on a rolling basis.

6. Aim to increase web site traffic by 25% plus over three months.

7. Decrease the Press cost to sales value.

8. Every insertion to be tested and assessed before any potential repeat.

9. Deploy a Test Launch Campaign over three months.

10. Increase profitable turnover


If you want this to happen to your business get in contact with The Press Business. They deal with:

UK media buying
Media buying
Direct Response Advertising
Press advertising
Press buyer
Media planners
Launching products
Press planning
Media campaigns
Media advertising

http://www.thepressbusiness.co.uk/index.php