There are a variety of customer retention tools available today: E-mail marketing, newsletters and visitor forums are a few. And as the Web evolves, there will be more powerful marketing tools--for example, video e-mail and bots (pieces of software that roam the Web selling products and services for people and companies).E-mail marketing and electronic newsletters as retention strategies have proven successful for many online companies and as bandwidth restrictions are reducing at a high rate and technology improving day by day, affiliate promotions via video e-mail or strategic mining of potential customers through bots will be part of the Net experience.The only downside of developing online marketing programs is the management time required to create them. Contacting, soliciting and negotiating with affiliate sites or developing a successful customer retention program is indeed labor intensive. But once a program is in place, it's usually a matter of monitoring subscription activity, charting fee allowances or adding new dynamics to an existing program.
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